Perspective and composition
Perspective is realistic, leaning towards isometric and orthographic. Compositions are realistic, objects are grounded and highlight relative scale.
Environment is subtle and nondescript. Colors should be neutral colors only, preferably MS Brand grays. Subtle tones in the environment and shadows are critical to enhance realism.
Lighting and shadows
Lighting should be diffused and natural, utilizing a single light source. Shadows are an integral part of the image.
Product materials respond appropriately to the environment and nearby objects. The user interface should not be interrupted by glare. Texture and depth of field add softness.
Materials and lighting can be more dramatic in the macro shots to highlight features.
Product screen fills feature views that are authentic, inspiring, and motivational. Any lifestyle photography used in this context adheres to our imagery guidelines.
Different light sources
Distorted depth of field